Contact Financial Holding and e& money Announce Strategic Partnership to Transform Digital Finance in the Region

Contact Financial Holding and e& money have announced a groundbreaking strategic partnership during the 45th GITEX Dubai, aiming to revolutionize the digital finance experience across Egypt and the Middle East. This first-of-its-kind collaboration will integrate Contact’s financing solutions directly into the “My e&” and “e& money” mobile apps, enabling customers to access seamless, AI-powered digital financing.

The partnership introduces innovative features such as instant credit approvals, flexible repayment plans of up to 60 months, and advanced AI-driven credit scoring models. Customers will also have the ability to refinance previous purchases, providing unparalleled flexibility and convenience.

John Saad, CEO of Contact Financial Holding, described the partnership as a pivotal moment for the regional financial landscape, highlighting its role in enhancing financial inclusion and creating a smarter, data-driven ecosystem. Ahmed Yehia, CEO of e& FinTech and Digital Lifestyle, emphasized the initiative as a revolutionary step, marking the first time embedded consumer finance is being introduced in digital applications within the region.

This collaboration sets the stage for long-term growth, innovation, and transformation in the non-banking financial sector, paving the way for a more inclusive and connected digital financial future.