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« SouthMED » s’adresse à plus de 65 nationalités à travers le monde, en arabe, en anglais et en français

Le groupe Talaat Moustafa Holding a lancé une nouvelle campagne publicitaire et marketing pour son projet « SouthMED » sur la côte nord de l’Égypte, avec la participation de la star internationale Cheb Khaled et de l’artiste Jana Amr Diab. Cette initiative reflète la dimension internationale croissante du projet, désormais considéré comme l’une des principales destinations touristiques et urbaines émergentes de la région méditerranéenne. La campagne porte un message universel fort. La chanson promotionnelle a été produite en trois langues…

Could inDrive’s Audio Trip Recording Feature Encourage More Users and Tourists to Rely on Ride Hailing Apps?

Safety has become one of the most important factors influencing users when choosing ride hailing applications, especially as these services continue to expand across major cities and tourist destinations worldwide. With competition intensifying among platforms, companies are increasingly focusing on advanced technologies that provide passengers and drivers with a greater sense of security and reassurance during trips. Among the latest innovations introduced in the sector is audio trip recording, a feature designed to enhance safety standards inside vehicles and provide…

News Analysis: 10 Key Implications of Launching “Water Residences” at Hyde Park Central

The launch of the new “Water Residences” phase by Hyde Park Developments within the “Hyde Park Central” project reflects the continued shift in Egypt’s real estate market toward integrated residential communities centered on quality of life and smart planning, with a strong focus on green spaces, water features, and modern community services. 10 Key Implications of the Project 1. Focus on Quality of Life The project reflects developers’ growing orientation toward offering a comprehensive residential experience that goes beyond traditional…

News Analysis // 10 Key Messages in the Ministry of Civil Aviation Statement

The statement issued on May 12, 2026 carries several regulatory, economic, and media-related messages. Its primary objective is to correct what was circulated in the media and to clarify the official narrative regarding the performance of the civil aviation sector, particularly EgyptAir. The statement can be understood through the following points: 1. Denying the inaccurate wording reflects the Ministry’s commitment to ensuring precise media communication regarding the sector’s performance. 2. Confirming that EgyptAir achieved its highest annual profits in its…

Profile | Mohamed Eid Soliman… A 27-Year Journey in Tourism Marketing and Event Management

  Mohamed Eid Soliman is considered one of the prominent names in the tourism marketing and event management sector. Over nearly 27 years, he has successfully built a diverse professional background combining marketing, public relations, conference organization, and large-scale event management, in addition to experience in the hotel and resort industry. Mohamed Eid Soliman serves as the General Manager of Marketing and Events at Pickalbatros Hotels Group. He brings 17 years of experience in hotel and resort marketing, along with…

News Analysis // 10 Reasons That Confirm Mountain View’s Strength and Accelerated Execution in the Real Estate Market

The field tour conducted by Eng. Amr Soliman across Mountain View’s projects in New Cairo reflects a management model built on direct oversight and disciplined execution. When the decision-maker is present on-site, the message is clear: quality is non-negotiable, timelines are commitments, and delivering projects in record time is the true benchmark of trust in a highly competitive real estate market. 1. The near delivery of MV 1.1 in less than four years demonstrates exceptional execution capability in a sector…

News Analysis – 15 Reasons Why B.TECH Applied Technology School Is an Inspiring Model for the Future Technical Education in Egypt

At a time when countries are moving toward linking education to the real labor market, and modern economies are seeking professionals who possess skills, experience, and the ability to grow, B.TECH Applied Technology School stands out as a forward-looking model. The school does not offer traditional education; instead, it presents a new philosophy based on early vocational qualification, character development, and preparing graduates who are ready to work and be productive from day one. Based on the details announced by…

Orange Egypt and AUC Bring the Harvard Health Systems Innovation Lab (HSIL) Hackathon to North Africa for the First TimeOrange Egypt and AUC Bring the Harvard Health Systems Innovation Lab (HSIL) Hackathon to North Africa for the First Time

Orange Egypt, in strategic collaboration with The American University in Cairo (AUC), successfully hosted the 7th edition of the Harvard Health Systems Innovation Lab (HSIL) Hackathon, organized by the Harvard T.H. Chan School of Public Health. Held on April 10–11, 2026, the landmark event took place in Egypt, marking its first-ever edition in North Africa. The hosting of this globally recognized initiative underscores the growing international confidence in Egypt’s capabilities and in the potential of its youth, while further consolidating…