Mohamed Jadawy, Head of Marketing at LG Egypt, stated that smart devices are no longer considered a luxury, but have become an essential part of the Egyptian consumer’s life, as they provide practical solutions that help manage the home more efficiently, rationalize energy consumption, and reduce costs in the long term.
In an exclusive statement, he explained that the global event organized by the company holds special significance for the Egyptian market, as it directly connects the local market with the global vision and confirms that Egypt is considered one of the key markets within the company’s growth and expansion plans, rather than merely a secondary market.
He added that the core message of the event is the introduction of the concept of “human-centered artificial intelligence,” which focuses on improving the quality of daily life for consumers through simple, practical smart solutions.
He noted that the outcomes of the event outline the company’s strategy in Egypt for 2026, with a focus on innovation, expanding the portfolio of smart products, and enhancing the user experience in line with the needs of the Egyptian market.
He pointed out that the upcoming phase will witness a greater focus on smart home appliances, energy-efficient air conditioning systems, and advanced televisions, due to their direct connection to consumers’ daily lives.
He emphasized that artificial intelligence technologies contribute to improving the user experience by understanding usage patterns and automatically adapting to users’ needs, resulting in a smoother and more comfortable experience.
He also stressed that the company’s marketing vision is based on promoting an integrated lifestyle rather than merely a product—one built on simplicity, intelligence, and genuine care for the consumer.
He explained that innovation translates into real value through practical solutions that reduce effort, save energy, and provide greater comfort in the long term, affirming that sustainability is a core element in product design, efficiency, and minimizing environmental impact. He concluded by saying that the company’s position today can be described in one word: a leader.
