valU, a leading fintech company in the Middle East and North Africa, has received preliminary approval from the Central Bank of Jordan to offer Buy Now, Pay Later (BNPL) services in the Kingdom.
This milestone supports valU’s regional growth strategy and highlights its commitment to financial inclusion in Jordan. The move comes as the company recognizes Jordan’s growing demand for flexible and accessible financial solutions.
valU considers Jordan a key market undergoing rapid digital transformation. Market studies conducted by the company confirm strong potential, with consumers increasingly seeking innovative payment options to enhance their purchasing power.
Through its BNPL platform, valU offers flexible installment plans for a wide range of purchases—spanning retail, electronics, healthcare, and more. These services are designed to improve access to goods and services, support financial well-being, and expand credit access across communities.
The company has already formed strategic partnerships with top Jordanian merchants and financial institutions, laying the groundwork for a strong network to deliver smooth and efficient financial experiences.
valU’s expansion into Jordan follows its recent listing on the Egyptian Exchange and builds on its collaboration with Amazon, reinforcing its position as a regional fintech leader focused on responsible credit and inclusive economic growth.
Habiba Naguib, Group Head of Market Expansion and Strategy, said:
“Expanding to Jordan is a big leap forward. Our platform empowers consumers and merchants through smart, flexible financing that fits their needs and supports better living.”
