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During the Ramadan season, which witnesses intense competition in both advertising and music every year, Amr Diab’s song for the Orange campaign managed to top the Top Music Videos chart on Anghami in Egypt, securing the number one position according to the platform’s weekly ranking. This achievement did not happen by coincidence, but rather as a result of multiple artistic, marketing, and strategic factors that aligned perfectly to create strong public engagement.
1. Amr Diab’s cross-generational popularity.
2. His established association with major seasons and successful campaigns.
3. Strategic release timing at the beginning of Ramadan, when digital consumption peaks.
4. A heartfelt message centered on togetherness, connection, and closeness.
5. Alignment of the campaign’s theme with the spirit of Ramadan.
6. High-quality music production in composition and arrangement.
7. Professional and visually appealing video production.
8. Strong digital distribution strategy across Anghami and social media platforms.
9. Integrated promotion through television and online channels.
10. The strong market presence and influence of the Orange brand in Egypt.
11. Catchy melody and simple lyrics encouraging repeated listening.
12. High audience interaction through sharing and reposting.
13. Seasonal competition increasing curiosity and engagement.
14. A successful blend of art and technology within the campaign.
15. The song’s ability to transition from an advertisement into a standalone musical hit.
Together, these factors transformed the Orange campaign song into a Ramadan digital phenomenon, proving that topping music platforms requires a powerful combination of star power, creative vision, timing, and smart marketing strategy.
